About

An Inclusive

Eco-System

We bring like-minded stakeholders into our friendly community and network

1000+

mentoring hours

We help guide, and empower founders raring to be outstanding entrepreneurs of the future

500+

industry contacts

Increase your network, connections and outreach with valuable contacts in our ecosystem.

20+

events annually

Specially curated for BWG Circles members, we have exclusive talks, seminars, and networking sessions.

What We Do

BWG Entities

BWG operates the industry’s first and only Integrated Business Services Hub for the benefit of the entire supply chain community. We offer our services as a trusted partner with strong work ethics, diligence and integrity.

Our Mission

Inspiring People,

Co-Creating Value, and Delivering Wealth to All

INSPIRE: Motivate others to want to achieve

PEOPLE: Respect Others. Be People-centric

CREATE: Dare to Change and Innovate

VALUE: Add Value in our every Action

DELIVER: Committed to Quality Delivery

WEALTH: Strengthen our Contribution to the Community

Our Team

BWG Mentors

Our pool of experts providing real-world insights and advice for start-ups.

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Lim Song Joo (SJ Lim)

A seasoned and passionate veteran with expertise in the Strategic Business Development area who has helped >100 start-ups in the past year. Active in the entrepreneurial eco-system, SJ constantly plays several roles including that of a mentor, investor, trainer and panellist in various organisations such as government-linked ones and Institute of Higher Learning (IHLs).

Genevieve Heng

Experienced finance and investment professional with a background in private equity, venture capital, investment banking and information technology. Served as non-executive director of portfolio companies (listed and unlisted). Actively worked with investee companies in financial and strategic planning, M&A, regional expansion and IPO.

Roderick Chia

He is the Founder of rodVENTURE, an entity involving innovation, entrepreneurship, education and investment, as well as Managing Director and General Partner for IDM Venture Capital (currently the Massa Group). He is also concurrently a cofounder, Chief Strategy Officer and Chief Technology Officer of Oyika Pte Ltd.

Why Join Us

Membership Benefits

Membership Perks

Exclusive partner discounts, in-house mentoring and product discounts, and free pass to Annual Gala Night

Exclusive Invites

Attend members-only events including talks, seminars, networking events and future-forward programmes

Gain Important Connections

Access new markets, have a greater outreach and explore new business collaborations and partnerships

New Opportunities

New mentorship, jobs and investment opportunities. Spread brand awareness and get featured online or speaker slots

Shared Resources

Gain access to or provide expert knowledge and resource sharing. Our Shared Services Solutions also help in HR, Mgt, Fin etc.

Community Building

Build a community of the like-minded, aimed to EMPOWER ENTREPRENEURSHIP

Join Us

What Others Say

What Our Community Says About Us

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SJ is a professional and knowledgeable individual. His ability to create a positive learning environment with easy-to-follow lessons has greatly benefited the SUTD community. He is measured in his feedbacks, and a fantastic coach to work with. SUTD community is privileged in having SJ as an anchor track instructor for the national Lean LaunchPad Programme.
Alicia Tan, Senior Associate of Singapore University of Technology and Design
Early stage startups often over-emphasize on the dire need for funding and investment and downplay the role of a good mentor. SJ is a glowing example of a godsend mentor who imparts his knowledge and motivates his mentees with thought-provoking advice. He challenges mentees intending to inspire them to greater heights. Wearing the lenses of an accelerator and incubator, I know my startups and teams are in safe hands when I entrust them with SJ and BWG Circles. SJ epitomizes the spirit and essence of BWG: Bringing Wealth of Knowledge and Opportunities to the business and startup community.
Lim Boon Chow, Deputy Director, Enterprise Development of Nanyang Technological University - NTUitive Pte. Ltd
The session was good as Mr SJ Lim identified the various pitching method to different audience. This leads me to prepare my pitch deck in a more in-depth manner.
Wang Yee Hsien, TP Aqua Tech
I feel fortunate to be able to receive honest and critical feedback on the business model, values and risks from BWG. The whole conversation feels authentic and candid, very unlike how I would expect a pitch presentation to be like.
Ting Pei, TIPI.Homes
The session with BWG was very invigorating, and perhaps one of the best conversations we had with a mentor. SJ is very sharp in his analysis, as he got what we are trying to do, and gave very useful comments and suggestions for our business. He pointed us towards what we could do which was very inspiring, and we feel encouraged.
Ser En, Eunak
Greatly appreciate BWG help in connecting us with other contacts. Sudden clarity and confidence of how to move ahead, especially for researchers like us who have no business experience. Thanks a lot and definitely recommend BWG for everyone who wants to start-up a business!
Neriah, Lean Launch Pad
Very good feedback session as Mr SJ Lim addressed key flaws in our pitch which helped us to improve in subsequent sessions.
Ervins, Cardinal Key Media
SJ was absolutely frank with the mistakes and loopholes in the pitch deck. This is something that I appreciate. Thanks, BWG for the amazing session!
Daniel, In My Opinion
Thank you SJ for providing us valuable insights (twice) for the Liloss project! SJ has given us thoughts on the product as an end consumer, he has also provided us with important interview skills, including whom should we target (different consumer segments), where should we go to find these target consumers, how should we approach people and tricks in getting conversation flow.
Wen Qian, NUS Lean Launch Pad
I am deeply grateful for the opportunity given by BWG Academy and our AMP mentor, SJ, who took the time to listen to our business pitch. As an experienced entrepreneur, SJ has given us valuable insight on our business strategy and also our presentation.
Sharil, Assured Towing Assistance (ATA)
Loved the detailed guidance and thank you SJ for revealing more appropriate channels for business growth. I know which area to look into now which I agree would be more relevant for our stage in business. Will be looking forward to talking with BWG again!
Shao Yong, Rumarocket

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